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Present Cheap MPV, Mitsubishi: Consumers Not Just See Prices


As is known, PT Mitsubishi Motors Krama Yudha Sales Indonesia (MMKSI), will present a small MPV latest. Cars from the manufacturer bearing these three diamonds, will compete with the ruling LMPV market, Toyota Avanza and Daihatsu Xenia.

In addition to the two manufacturers, the car was nicknamed XM Concept will also compete with a model of origin China, Wuling Confero S. Model that has been produced in Cikarang, West Java is even has a fairly affordable price tag, even targeting seven-seater cheap car.

Responding to 'open war' from Wuling, Mitsubishi through Imam Choeru Cahya, Head of MMC Sales and Marketing Group PT MMKSI, still optimistic with small new MPV. In fact, the Japanese manufacturer is assessing consumers choose the vehicle not only see the price.

"One of the considerations of consumers to choose a vehicle not only the price alone, but also products, aftersales, networking, and branding problems," said Imam when talking with reporters at Taman Anggrek, West Jakarta, recently.

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However, it does not mean Mitsubishi ruled out his new competitor. Currently, it is only how consumers choose which products are the best, and the most feasible. "Not to worry, but we are confident enough, and we have the power mentioned earlier," he added.

Meanwhile, for the problem of small MPV latest, Mitsubishi is still 'stingy' information.

Appropriate schedule, this model will be officially introduced to the public during the Gaikindo Indonesia International Auto Show (GIIAS) 107, on 10 August.

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